If you have been in Network Marketing for a while, you are probably used to being encouraged to use certain strategies to grow your Network Marketing business.
Any of this sound familiar??
The interesting thing is..
Network Marketing is an industry which is changing.
Recruiting team members has traditionally been done a certain way. Face to face, belly to belly..
Once upon a time it would have been unheard of to recruit someone that you hadn't actually met in person.
But there is something which is challenging that belief, and suggesting that this might not actually be the case.
That thing is the 'internet'!
If you haven't accessed it already, you can learn more from this 10 lesson recruiting bootcamp.
Leaders in network marketing, who have earned tens of millions of dollars, have finally conceded that using “Internet marketing & recruiting can work!”
It can be one of the most effective network marketing strategies!
Now, we are not just talking about prospecting via social media, but marketing as well.
‘Internet marketing’ means using online branding strategies, advertising, Facebook fan pages, video blogging, email blasts, etc.
It always amazed us that many leaders had this belief that Internet recruiting strategies were a “distraction,” given the fact that many of top earners have gone on to build their online brands using… well… Internet marketing!
Specifically, a type of Internet marketing we call “attraction marketing,” which focuses on building a loyal following online and creating a trusted brand where people will literally buy anything you recommend, because they know, like and trust you.
We have heard of many people build successful network marketing businesses using the Internet, but since the majority of the industry still doesn't believe in these network marketing strategies, most leaders maintain the belief that it can’t be done and refer to it as a “distraction.”
Therefore, we think it is essential that we share with you our top 3 Internet strategies that are actually used to build network marketing businesses today!
This strategy is an approach which will seem pretty familiar, because it’s prospecting as we’ve always done it, just with an online twist.
Now prospecting on social media is NOT “Internet marketing,” however it still beats camping out at Starbucks 🙂
This is the process that we have researched and tested.
1) SEARCH – Use Facebook Search to find ‘friends of friends’ who live locally (at least to start with).
There are a few reasons for doing it this way…
First of all, Facebook allows you to directly message ‘friends of friends’ so that your message goes into their main inbox, instead of the “Other” inbox, which most people don’t even know exists. (We didn’t know either, prior to researching this).
Secondly, you start with local, because it will allow you to eventually meet face to face with them to form a more powerful personal connection. Given that you have no prior relationship, it’s important to meet.
2) QUALIFY – Next, you take a minute to look at their profile and identify key interests that might resonate with you personally, your business or your products. You are also looking for more subtle things, like are they smiling in their pictures? Are they outgoing? Do they seem to be a positive person?
Bear in mind, you are prospecting, but you are also qualifying them.
For example, an interest in Robert Kiyosaki might indicate an interest in entrepreneurship or diversified income streams. An interest in CrossFit indicates an interest in health and wellness and that might resonate with your company’s products.
3) MESSAGE – Then you craft your first message to them, which believe it or not, follows a somewhat standard prospecting approach.
You can come up with a template, but each message will be tailored to them specifically. This message will mention friends you have in common. You mention that you’re a recruiter for a “health & wellness company” or whatever the niche is, you’re “expanding in the area” and you ask if they are “open to earning extra money?”
You DO NOT want to be posting copy/paste messages with links to sign up for your opportunity. Not only is that not effective, it’s considered SPAM by Facebook and can get your account shut down and get your company in trouble too.
In this initial message, you aren’t giving them any info or links. You are simply trying to get them to express an interest.
4) BOOK – If they “swing back,” book a face to face meeting, if local or at the very least get them on the phone. You just let them know that details are better explained in person and, “if we were to work together, it’s a good opportunity to see if we would like each other! ;-)”
At this point, if they meet with you, hopefully your company or upline have defined a solid process for you to follow here.
If they don’t answer back, there are some different approaches here. Some play it safe and leave the 70% that didn’t answer back, alone.
You could follow up with a 2nd message 4-5 days later, if they don’t answer back. A short message simply to see if they a) received the 1st message and b) to see if they are interested. Sometimes they don’t get the first message or see the message when they are in the middle of something and forget to answer back.
Sending a 3rd follow-up message is not recommended. At this point, you assume a “NO” and move on.
But this is just the tip of the iceberg…
On top of this, there are some really powerful and high leveraged online prospecting & network marketing strategies, which you can learn more about here.
This process is pretty simple and depending on your personality, may or may not be great for you. This pretty much involves posting your results on social media (i.e. setting the ‘mouse trap’) and waiting for people to express an interest via the comments or private message. (i.e SNAP!!!)
Additionally, to boost results, you can add a CALL TO ACTION to message you, if they want more info.
From a ‘leading with the opportunity’ angle, this would involve posting pictures and announcements about your ‘rags to riches’ story, income results, and the impact it’s made on your lifestyle. (Obviously, you can only do this if you’ve gotten results.)
We have seen people deploy this strategy with great success, but we are very wary of this approach and we could see you running into compliance or even legal problems, if lots of people in your company are doing this. We personally don’t like this angle because it can piss off your real life friends & family, but we know it can work well too, because let’s face it, most people have a desire for more income.
Alternatively, with a ‘leading with the product’ angle, the mouse trap approach could be very powerful and usually more friend & company safe, especially if the results you are posting has to do with a personal or customer case study. This angle will help you generate more customers and a few of those customers may express an interest in the business, after they fall in love with the product.
We’ve seen this angle run rampant with weight loss challenges & case studies, which still work amazingly well, but can also work with other products, if there is a clear and visible result that was produced from product use.
For example, we've seen people in travel businesses, post pictures of their luxury vacation/trips and reveal how little they paid for that experience.
Or you can post pictures of yourself running a marathon, triathlon, or whatever, which would not have been possible without certain supplements.
Essentially, show everyone connected to you on social media a desirable change in your life, achieved in part or as a direct result of your product.
Once they express an interest, you follow whatever process you’ve been taught for closing people.
For closing offline after using strategy #1 or #2 for getting the prospect, we would recommend training by Tim Sales on presenting, closing, and enrolling new reps.
But if “closing” people is not your thing, then there’s our favorite Internet strategy, which we have employed in our business to great success and which has also created other opportunities for us (coaching & consulting)…
Attraction marketing has now become the most recognized strategy for 6 and 7 figure network marketing earners.
These earners - 'the network marketing elite' - aren't really that dissimilar to us. They have been in network marketing for a similar amount of time, they have similar uplines, they get the same strategies suggested to them..
But for some reason their businesses have just exploded. Most of us would naturally think, that they must work 15 hour days to create that level of success.
But the thing is. They haven't.
These folks don't message strangers online templated messages like in Strategy #1.
They don't fill their friend’s News Feeds with promotions for an opportunity or product as in Strategy #2.
They have created a truly passive way of making sure that when they woke up each morning..
They have an inbox full of notifications, letting them know that there are 10, 20, 50, or even hundreds of new prospects, interested in learning more about their opportunity or product or mentorship.
Or they have an inbox full of notifications of 5 – 10 new CUSTOMERS waiting to receive their product and excited about the possibility it holds for them.
How do they do it?
They use a process we call 'Attraction Marketing' (here is a 10 lesson recruitment bootcamp)
Attraction marketing is all about leading with value, giving before you take, illustrating to your target audience that you are a desirable person to do business with.
You see, just about every other type of business in the world is now using proven network marketing strategies, passive and scalable online marketing & advertising methods in ADDITION to prospecting and referral based methods.
So why NOT your network marketing or direct sales business? The only reason would be if it wasn’t a REAL business. But we know better.
There is a proven way to build online and you can learn more about it in a simple ebook..
Just like anything else in business, this will take work and study.
But ultimately, enhancing your skill set by moving your business into the 21st century. Are you ready for this journey?
Look forward to working with you.
Jamie & Janine 🙂
If you’re tired of bugging friends and family, doing home meetings or prospecting pretty much everyone you meet..
Then you’re probably ready to build your network marketing business online.
Six months into our network marketing business, we had recruited 2 people into our business and ALL of them had quit!
We had held home meetings at our house, friend’s houses, stranger’s houses, attended company events, regional events and after thousands of miles driven and $5,000 in the hole, we were pretty much ready to quit!
To be honest, it was embarrassing and we felt ashamed..
The absolute LAST THING we wanted to her was the “I told you so” from anyone, so we took a leap of faith and started searching the internet for answers!
By the grace of God and maybe a little luck, we found the website of someone that had built their network marketing empire almost completely online and thus began our journey into Online Network Marketing.
We were saved!
Long story short, after 10 months and $1000s in income later, we are so grateful for the online mentors that have helped us, because they literally saved our life!
And today, as our mentors did with us, we devote much of our time today showing others how they can take their network marketing business online and let go of everything they currently don’t like about building the 'old school way'.
Now, if you want to build your network marketing business online, here’s what you need to know…
First of all, the benefits of doing this are HUGE!
And don't worry, these techniques are available to everyone! You don't need to be a tech wizard or be able to build websites (or any of that stuff!).
You just need to follow 3 simple steps to get your business online, and be open to attracting the right prospects to your business through the power of the internet!
Here are the 3 steps we followed to get our network marketing business online…..
So what do we mean by mindset?
Well, this is all about being open to learn and try something new to help move your business forward.
You need to be comfortable learning a whole new skill set, and to be OK with the fact that it is going to take a bit of time to master.
Everyone has different attitudes towards personal development and learning new skills, but let’s look at a practical example to put this into context.
When you start a new job, what do you do?
Every job is different and it takes time to learn new systems, get to know your colleagues and how they work, and to learn the new skills you need for that particular role.
It takes time and patience (from you and the company you work for!) for you to start producing your best results.
Putting your network marketing business online follows the same process.
You need to be comfortable being uncomfortable - if that makes any sense!
You need to be OK with going into the unknown and that you are not going to learn everything at once and instantly make this a success.
It will take time, but with perseverance you will get there. Just focus on what’s in front of you.
Master that, implement it, and then move on.
And always remind yourself of why you are doing this in the first place, you want to grow your home business and make it successful.
And that does take work and sometimes a new perspective on things.
Be prepared for resistance.
There may be people that won’t approve of you doing something that’s different from what they recommend within the company.
This includes your upline, crossline and even your downline.
This is something we have experienced a little bit, with the odd comment of:
‘A lot of people have tried to recruit people a different way to what is recommended, and they have all failed’.
It’s important not to take these comments to heart, part of the process is having a thick skin!
It's natural for people to fear what they don't know, especially if they built their business a different way.
Building a business online is completely different than building it offline.
It requires a different way of working and an entirely different skill set.
The honest truth is that they just don’t understand it, which is why you shouldn’t give in to their doubt and fear.
More and more network marketers are using internet marketing and social media to grow their business and the proof is all around us.
If you are not starting to build your business online, you are getting left behind.
Move forward no matter what others say to you and then follow a….
There are a couple of ways you can do this:
Try and work it out all yourself through trial and error
Follow a proven system / blueprint
We chose the later and joined a community which provided all the training we needed to get ourselves online and generating leads.
The primary way you can build your business online is through social media.
The first way of using social media (Facebook in this example) is by using the same process of recruiting and prospecting online as you do offline.
All you need for this is a personal Facebook account and a process - maybe provided by your upline or somebody in your company—on how to present your opportunity and convert prospects into either buyers or new reps.
This can provide good results and you are saved the hassle of travelling to meet people, doing home parties etc. as all you need is a laptop and an internet connection.
This is how we started using Facebook to take our business online, but the issue was that it consumed so much of our time as we were constantly:
Engaging with people
Having multiple chats on instant messenger (at different stages)
Posting content to our page
Using Facebook in this way was certainly a step in the right direction away from the traditional prospecting tactics we mentioned earlier, it just didn’t produce the leverage we wanted to free up our time.
The alternative way you can use Facebook to grow your business is through passive social media recruitment.
This is the technique we use and what we learnt from that FREE Online Recruitment Course we mentioned earlier.
For this strategy you need a:
The idea here is that people reach out to you by visiting your fan page (which you post valuable content on), are motivated to then go to your website, where they will submit their information in exchange for something valuable you promise to send them.
This process can also be achieved through a Facebook advert.
They are then automatically sent all the information they need to get familiar with your business.
By the time they get on the phone to you, they are already keen on your opportunity.
This makes it a lot easier to convince them to become your latest rep!
This is how you can passively recruit people into your business, every single day. You are just focusing on the key stage here - having the conversation that convert them into reps.
The process up to that point - getting them familiar with your products / service, you as a person and mentor, is all taken care of with your funnel (a system that automates the process).
This is why this is called passive recruiting, (which is also referred to as “attraction marketing”) the whole process is automated and can be done on a mass scale.
Just imagine trying to turn countless cold prospects into warm leads each and every day. It would take hours of your time. By using a passive recruitment strategy, you don’t need to worry!
We now use this strategy in our business and it is generating us leads every day (thank goodness!).
Now it is time for…..
When you are learning new skills and a new way of doing things, it is quite a daunting task without one-to-one help.
It is the same when you start a network marketing business, as you receive guidance and training on how to recruit and sell your product/s.
When we first started to put our business online, we wasted a lot of time and money trying to work out how to do things ourselves.
And it was so unnecessary, because mentorship and guidance isn’t as expensive as you might think.
This is one of our biggest regrets, why did it take us so long to go down the right path!?
Our first step in the right direction was by signing up for a FREE 10-Lesson Online Recruiting Bootcamp.
This series of video trainings is presented by our mentor, Ferny Ceballos who became a 7 figure home business earner by putting his network marketing business online. He teaches you how to do this in the bootcamp.
He shares exactly how he passively generated 300–500 leads per day, 30–50 customers per day, and recruit 70–100 new serious business-builders into his business each month.
We will be honest, personally approaching people on Facebook can work for your business and it is something that we occasionally do if we think the person would be good for our opportunity.
But our main focus for the last few months has been on passive recruitment strategies, because the whole process can be automated which gives us more time freedom (to spend with our kids).
It works well for us, but what works well for you?
Please let us know in the comments below. We would love to hear your thoughts!
Bye for now…
Jamie & Janine Capaldi