3 Key Steps When Building Your Home Business Online
If you’re tired of bugging friends and family, doing home meetings or prospecting pretty much everyone you meet..
Then you’re probably ready to build your network marketing business online.
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Six months into our network marketing business, we had recruited 2 people into our business and ALL of them had quit!
We had held home meetings at our house, friend’s houses, stranger’s houses, attended company events, regional events and after thousands of miles driven and $5,000 in the hole, we were pretty much ready to quit!
To be honest, it was embarrassing and we felt ashamed..
The absolute LAST THING we wanted to her was the “I told you so” from anyone, so we took a leap of faith and started searching the internet for answers!
By the grace of God and maybe a little luck, we found the website of someone that had built their network marketing empire almost completely online and thus began our journey into Online Network Marketing.
We were saved!
Long story short, after 10 months and $1000s in income later, we are so grateful for the online mentors that have helped us, because they literally saved our life!
And today, as our mentors did with us, we devote much of our time today showing others how they can take their network marketing business online and let go of everything they currently don’t like about building the 'old school way'.
Now, if you want to build your network marketing business online, here’s what you need to know…
First of all, the benefits of doing this are HUGE!
- You can generate fresh, qualified leads from wherever (and whenever) you please.
- You can end REJECTION and only talk to people that you know are interested in your opportunity (and your products).
- You don’t need to waste time and money travelling to recruit people. It can be done in the comfort of your home with a laptop and a phone.
- Every action you do reaches a huge audience. This means you can take masses of people from a cold market to a warm market all in one go.
And don't worry, these techniques are available to everyone! You don't need to be a tech wizard or be able to build websites (or any of that stuff!).
You just need to follow 3 simple steps to get your business online, and be open to attracting the right prospects to your business through the power of the internet!
Here are the 3 steps we followed to get our network marketing business online…..
So what do we mean by mindset?
Well, this is all about being open to learn and try something new to help move your business forward.
You need to be comfortable learning a whole new skill set, and to be OK with the fact that it is going to take a bit of time to master.
Everyone has different attitudes towards personal development and learning new skills, but let’s look at a practical example to put this into context.
When you start a new job, what do you do?
Every job is different and it takes time to learn new systems, get to know your colleagues and how they work, and to learn the new skills you need for that particular role.
It takes time and patience (from you and the company you work for!) for you to start producing your best results.
Putting your network marketing business online follows the same process.
You need to be comfortable being uncomfortable - if that makes any sense!
You need to be OK with going into the unknown and that you are not going to learn everything at once and instantly make this a success.
It will take time, but with perseverance you will get there. Just focus on what’s in front of you.
Master that, implement it, and then move on.
And always remind yourself of why you are doing this in the first place, you want to grow your home business and make it successful.
And that does take work and sometimes a new perspective on things.
Be prepared for resistance.
There may be people that won’t approve of you doing something that’s different from what they recommend within the company.
This includes your upline, crossline and even your downline.
This is something we have experienced a little bit, with the odd comment of:
‘A lot of people have tried to recruit people a different way to what is recommended, and they have all failed’.
It’s important not to take these comments to heart, part of the process is having a thick skin!
It's natural for people to fear what they don't know, especially if they built their business a different way.
Building a business online is completely different than building it offline.
It requires a different way of working and an entirely different skill set.
The honest truth is that they just don’t understand it, which is why you shouldn’t give in to their doubt and fear.
More and more network marketers are using internet marketing and social media to grow their business and the proof is all around us.
If you are not starting to build your business online, you are getting left behind.
Move forward no matter what others say to you and then follow a….
There are a couple of ways you can do this:
Try and work it out all yourself through trial and error
Follow a proven system / blueprint
We chose the later and joined a community which provided all the training we needed to get ourselves online and generating leads.
The primary way you can build your business online is through social media.
The first way of using social media (Facebook in this example) is by using the same process of recruiting and prospecting online as you do offline.
All you need for this is a personal Facebook account and a process - maybe provided by your upline or somebody in your company—on how to present your opportunity and convert prospects into either buyers or new reps.
This can provide good results and you are saved the hassle of travelling to meet people, doing home parties etc. as all you need is a laptop and an internet connection.
This is how we started using Facebook to take our business online, but the issue was that it consumed so much of our time as we were constantly:
Engaging with people
Having multiple chats on instant messenger (at different stages)
Posting content to our page
Using Facebook in this way was certainly a step in the right direction away from the traditional prospecting tactics we mentioned earlier, it just didn’t produce the leverage we wanted to free up our time.
The alternative way you can use Facebook to grow your business is through passive social media recruitment.
This is the technique we use and what we learnt from that FREE Online Recruitment Course we mentioned earlier.
For this strategy you need a:
- Facebook Business Page (which is also called a “fan page”)
- Facebook advertising account for advertising on Facebook
- Lead funnel (using a blog)
The idea here is that people reach out to you by visiting your fan page (which you post valuable content on), are motivated to then go to your website, where they will submit their information in exchange for something valuable you promise to send them.
This process can also be achieved through a Facebook advert.
They are then automatically sent all the information they need to get familiar with your business.
By the time they get on the phone to you, they are already keen on your opportunity.
This makes it a lot easier to convince them to become your latest rep!
This is how you can passively recruit people into your business, every single day. You are just focusing on the key stage here - having the conversation that convert them into reps.
The process up to that point - getting them familiar with your products / service, you as a person and mentor, is all taken care of with your funnel (a system that automates the process).
This is why this is called passive recruiting, (which is also referred to as “attraction marketing”) the whole process is automated and can be done on a mass scale.
Just imagine trying to turn countless cold prospects into warm leads each and every day. It would take hours of your time. By using a passive recruitment strategy, you don’t need to worry!
We now use this strategy in our business and it is generating us leads every day (thank goodness!).
Now it is time for…..
When you are learning new skills and a new way of doing things, it is quite a daunting task without one-to-one help.
It is the same when you start a network marketing business, as you receive guidance and training on how to recruit and sell your product/s.
When we first started to put our business online, we wasted a lot of time and money trying to work out how to do things ourselves.
And it was so unnecessary, because mentorship and guidance isn’t as expensive as you might think.
This is one of our biggest regrets, why did it take us so long to go down the right path!?
Our first step in the right direction was by signing up for a FREE 10-Lesson Online Recruiting Bootcamp.
This series of video trainings is presented by our mentor, Ferny Ceballos who became a 7 figure home business earner by putting his network marketing business online. He teaches you how to do this in the bootcamp.
He shares exactly how he passively generated 300–500 leads per day, 30–50 customers per day, and recruit 70–100 new serious business-builders into his business each month.
We will be honest, personally approaching people on Facebook can work for your business and it is something that we occasionally do if we think the person would be good for our opportunity.
But our main focus for the last few months has been on passive recruitment strategies, because the whole process can be automated which gives us more time freedom (to spend with our kids).
It works well for us, but what works well for you?
Please let us know in the comments below. We would love to hear your thoughts!
Bye for now…
Jamie & Janine Capaldi