If you have been in Network Marketing for a while, you are probably used to being encouraged to use certain strategies to grow your Network Marketing business.
- Call your friends up and arrange home parties..
- Talk to your family at get togethers..
- Make your list of 100 and reach out to them..
- Get down to coffee shops with your laptop and start chatting to strangers about what you do..
Any of this sound familiar??
The interesting thing is..
Network Marketing is an industry which is changing.
Recruiting team members has traditionally been done a certain way. Face to face, belly to belly..
Once upon a time it would have been unheard of to recruit someone that you hadn't actually met in person.
But there is something which is challenging that belief, and suggesting that this might not actually be the case.
That thing is the 'internet'!
If you haven't accessed it already, you can learn more from this 10 lesson recruiting bootcamp.
Industry Leaders in Network Marketing Concede That “Internet Recruiting Works!”
Leaders in network marketing, who have earned tens of millions of dollars, have finally conceded that using “Internet marketing & recruiting can work!”
It can be one of the most effective network marketing strategies!
Now, we are not just talking about prospecting via social media, but marketing as well.
‘Internet marketing’ means using online branding strategies, advertising, Facebook fan pages, video blogging, email blasts, etc.
It always amazed us that many leaders had this belief that Internet recruiting strategies were a “distraction,” given the fact that many of top earners have gone on to build their online brands using… well… Internet marketing!
Specifically, a type of Internet marketing we call “attraction marketing,” which focuses on building a loyal following online and creating a trusted brand where people will literally buy anything you recommend, because they know, like and trust you.
We have heard of many people build successful network marketing businesses using the Internet, but since the majority of the industry still doesn't believe in these network marketing strategies, most leaders maintain the belief that it can’t be done and refer to it as a “distraction.”
Therefore, we think it is essential that we share with you our top 3 Internet strategies that are actually used to build network marketing businesses today!
Strategy #1: Social Media Prospecting
This strategy is an approach which will seem pretty familiar, because it’s prospecting as we’ve always done it, just with an online twist.
Now prospecting on social media is NOT “Internet marketing,” however it still beats camping out at Starbucks 🙂
This is the process that we have researched and tested.
1) SEARCH – Use Facebook Search to find ‘friends of friends’ who live locally (at least to start with).
There are a few reasons for doing it this way…
First of all, Facebook allows you to directly message ‘friends of friends’ so that your message goes into their main inbox, instead of the “Other” inbox, which most people don’t even know exists. (We didn’t know either, prior to researching this).
Secondly, you start with local, because it will allow you to eventually meet face to face with them to form a more powerful personal connection. Given that you have no prior relationship, it’s important to meet.
2) QUALIFY – Next, you take a minute to look at their profile and identify key interests that might resonate with you personally, your business or your products. You are also looking for more subtle things, like are they smiling in their pictures? Are they outgoing? Do they seem to be a positive person?
Bear in mind, you are prospecting, but you are also qualifying them.
For example, an interest in Robert Kiyosaki might indicate an interest in entrepreneurship or diversified income streams. An interest in CrossFit indicates an interest in health and wellness and that might resonate with your company’s products.
3) MESSAGE – Then you craft your first message to them, which believe it or not, follows a somewhat standard prospecting approach.
You can come up with a template, but each message will be tailored to them specifically. This message will mention friends you have in common. You mention that you’re a recruiter for a “health & wellness company” or whatever the niche is, you’re “expanding in the area” and you ask if they are “open to earning extra money?”
You DO NOT want to be posting copy/paste messages with links to sign up for your opportunity. Not only is that not effective, it’s considered SPAM by Facebook and can get your account shut down and get your company in trouble too.
In this initial message, you aren’t giving them any info or links. You are simply trying to get them to express an interest.
4) BOOK – If they “swing back,” book a face to face meeting, if local or at the very least get them on the phone. You just let them know that details are better explained in person and, “if we were to work together, it’s a good opportunity to see if we would like each other! ;-)”
At this point, if they meet with you, hopefully your company or upline have defined a solid process for you to follow here.
If they don’t answer back, there are some different approaches here. Some play it safe and leave the 70% that didn’t answer back, alone.
You could follow up with a 2nd message 4-5 days later, if they don’t answer back. A short message simply to see if they a) received the 1st message and b) to see if they are interested. Sometimes they don’t get the first message or see the message when they are in the middle of something and forget to answer back.
Sending a 3rd follow-up message is not recommended. At this point, you assume a “NO” and move on.
But this is just the tip of the iceberg…
On top of this, there are some really powerful and high leveraged online prospecting & network marketing strategies, which you can learn more about here.
Strategy #2: The ‘Mouse Trap’ Method
This process is pretty simple and depending on your personality, may or may not be great for you. This pretty much involves posting your results on social media (i.e. setting the ‘mouse trap’) and waiting for people to express an interest via the comments or private message. (i.e SNAP!!!)
Additionally, to boost results, you can add a CALL TO ACTION to message you, if they want more info.
From a ‘leading with the opportunity’ angle, this would involve posting pictures and announcements about your ‘rags to riches’ story, income results, and the impact it’s made on your lifestyle. (Obviously, you can only do this if you’ve gotten results.)
We have seen people deploy this strategy with great success, but we are very wary of this approach and we could see you running into compliance or even legal problems, if lots of people in your company are doing this. We personally don’t like this angle because it can piss off your real life friends & family, but we know it can work well too, because let’s face it, most people have a desire for more income.
Alternatively, with a ‘leading with the product’ angle, the mouse trap approach could be very powerful and usually more friend & company safe, especially if the results you are posting has to do with a personal or customer case study. This angle will help you generate more customers and a few of those customers may express an interest in the business, after they fall in love with the product.
We’ve seen this angle run rampant with weight loss challenges & case studies, which still work amazingly well, but can also work with other products, if there is a clear and visible result that was produced from product use.
For example, we've seen people in travel businesses, post pictures of their luxury vacation/trips and reveal how little they paid for that experience.
Or you can post pictures of yourself running a marathon, triathlon, or whatever, which would not have been possible without certain supplements.
Essentially, show everyone connected to you on social media a desirable change in your life, achieved in part or as a direct result of your product.
Once they express an interest, you follow whatever process you’ve been taught for closing people.
For closing offline after using strategy #1 or #2 for getting the prospect, we would recommend training by Tim Sales on presenting, closing, and enrolling new reps.
But if “closing” people is not your thing, then there’s our favorite Internet strategy, which we have employed in our business to great success and which has also created other opportunities for us (coaching & consulting)…
Strategy #3: ‘Attraction Marketing’
Attraction marketing has now become the most recognized strategy for 6 and 7 figure network marketing earners.
These earners - 'the network marketing elite' - aren't really that dissimilar to us. They have been in network marketing for a similar amount of time, they have similar uplines, they get the same strategies suggested to them..
But for some reason their businesses have just exploded. Most of us would naturally think, that they must work 15 hour days to create that level of success.
But the thing is. They haven't.
These folks don't message strangers online templated messages like in Strategy #1.
They don't fill their friend’s News Feeds with promotions for an opportunity or product as in Strategy #2.
They have created a truly passive way of making sure that when they woke up each morning..
They have an inbox full of notifications, letting them know that there are 10, 20, 50, or even hundreds of new prospects, interested in learning more about their opportunity or product or mentorship.
Or they have an inbox full of notifications of 5 – 10 new CUSTOMERS waiting to receive their product and excited about the possibility it holds for them.
How do they do it?
They use a process we call 'Attraction Marketing' (here is a 10 lesson recruitment bootcamp)
Attraction marketing is all about leading with value, giving before you take, illustrating to your target audience that you are a desirable person to do business with.
You see, just about every other type of business in the world is now using proven network marketing strategies, passive and scalable online marketing & advertising methods in ADDITION to prospecting and referral based methods.
So why NOT your network marketing or direct sales business? The only reason would be if it wasn’t a REAL business. But we know better.
There is a proven way to build online and you can learn more about it in a simple ebook..
Just like anything else in business, this will take work and study.
But ultimately, enhancing your skill set by moving your business into the 21st century. Are you ready for this journey?
Look forward to working with you.
Jamie & Janine 🙂