3 Step Formula To Grow Your Network Marketing Business on Facebook
If you’re tired of prospecting friends and family, doing home meetings, cold calling, chasing after everyone you meet...
Then you’re probably ready to start building your network marketing business online.
More specifically, you are probably ready to start using Facebook to grow your business online.
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You may already use Facebook to promote your opportunity (and your products), which is great, you are already doing something a lot of Network Marketers don't do!
If you are starting to run out of Facebook friends to have conversations with, are fed up of messaging random people in the hope they will connect with you, or have a rapidly shrinking warm market (with a lack of time to keep growing it!) then it is worth considering using Facebook in a different way.
Imagine being able to use Facebook to generate warm leads daily which are interested in your opportunity by the time you get onto the phone with them.
Would it be useful to be able to have the same conversation with 1,000s of people instead of having the same conversation one-on-one over and over again?
Imagine having a rapidly growing warm market instead of a warm market which gets that little bit smaller each and every day.
Well......its all certainly possible, and it can be achieved through Attraction Marketing (You can learn how to use Attraction Marketing with our Free Online Recruiting course here).
Sound interesting? Let us explain how we got to this point…
It is now just under 6 months since my husband and I left our jobs and took the plunge into working full time on our home business. Scary!
Since we had our children (2 boys - a 3 year old and an 8 month old baby) our perspectives on work have changed a lot and so have our priorities.
If you are lucky enough to find a job that you love, are passionate about and enjoy spending your time doing - then that is brilliant, well done to you for finding it!
But if your priorities lie elsewhere, then this can lead to a life of unhappiness and resentment.
Before we handed in our notice, we both had to spend 3 hours a day commuting to jobs that were ruling our lives - they paid the bills, but that was about it!
This made us re-evaluate what was important to us.
And spending time with our children and seeing them grow up was always going to come first!
We wanted to spend time and have fun with them (like we did on an educational trip to Dinosaur Land below!)
We had originally set up our network marketing company as a side business to try and make extra money whilst working in our jobs (mainly to pay for our huge childcare costs!).
Recruiting people was always a slow and time intensive experience, and we never liked trying to recruit family and friends because it just didn't feel right.
When we spent time with these people, we didn't want them to be sitting there thinking:
'I wonder when they are going to try and sell me their opportunity?'
We wanted them to spend time with us to relax and have fun, not to worry about us trying to recruit them!
Unfortunately at that time, we just weren't getting enough warm leads or having enough conversations about our opportunity.
We wanted to scale our business to a level where we could both work on it full time, but in order to do this we needed to find a way of recruiting people at a much faster rate and we needed a much bigger warm market.
We always found the process of taking people from a cold market to a warm market a real nightmare.
We would spend hours trying to build a relationship with a prospect with no real guarantee they would actually join.
There are only so many hours in a day, and if we had to go through this process for every cold market prospect we had, our business was never going to reach the level we wanted it to.
So a change of approach was needed, clearly what we were doing up to that point wasn't working, but what we didn't realize at that time was that we were already using the solution to our problems.........We were just using it in the wrong way.
At that point in time we were using strategies on Facebook to try and grow our business. There are over 2 billion users on Facebook (June 2017), so it is the perfect platform to create meaningful connections for you and your business.
But after wasting countless hours on ineffective strategies, we have learnt what works on Facebook and what doesn't.
And hopefully these lessons will help you in your business!
We have learnt the hard way what works and what doesn’t!
So let's start with what we have found is the wrong way.
This is how we used to try and recruit people on Facebook.
Any of this sound familiar?
Maybe you are familiar with one or two of these strategies and have used them yourself, but these are the actions we took each and every day (late at night after work and after the kids had gone to bed) to try and generate some interest and awareness of our products and network marketing opportunity.
Now we don't want to say that you can't generate any success using these strategies.
We would make a few connections and have a couple of conversations around our opportunity from them. When first starting out with a completely fresh warm market, contacting friends and family isn't a bad place to start.
BUT.....we knew deep down they were never going to help us grow our business to the level we wanted.
And these actions took hours of our time as they were sooooo manual!
They just didn’t represent good enough results for the amount of time that went into completing them each and every day, over and over again.
When you are limited in the amount of time you have available to grow your business each day, you need to know that every task you complete is going to have a big impact!
Plus these strategies just didn’t feel very professional and did not portray the message we wanted to give out about our network marketing opportunity or about us as business owners.
Time for a Re-think
So we had to re-think what we were doing. We knew Facebook presented a great opportunity to grow our business (as we had read about how network marketers were using it as part of their strategy to 6 or 7 figures), we were just not using it in the right way for our business.
So what do you do when you get stuck? Copy people that are generating the success you want to emulate!
We stumbled upon a FREE Network Marketing Recruitment Course which taught us how to use Facebook in a different way to recruit people into our business.
This guide taught us how to automate recruitment into our opportunity, by showing us how to add value to our target market and how to brand ourselves.
The concept is called ‘Attraction Marketing’, and it helped us ‘flip’ things around so that people approached us about our business instead of the other way around!
So here are the 3 simple steps that we took to change the way we recruited people into our business using Facebook.
Step 1. We set up our own Fan Page
We felt we needed to come across as professional business owners (not many businesses promote their services through a personal Facebook page!).
And we wanted to gain as many followers as possible (everyone is limited to 5,000 friends on a personal profile page, but there is no limit to the number of followers you can have on a fan page).
We also wanted people to get to know and trust us so that we could be seen as individuals that added value to their lives in a specific area (Network Marketing).
So, on this Facebook Fan page we currently post information, videos (including Facebook Live training) and articles that help our target market so that we can be seen as authority figures in our niche.
Posts can including anything from managing your downline effectively, recruiting on LinkedIn to upselling additional products/services to existing customers.
We look at the problems our target market has, research solutions, and then present them on our page!
The majority of people use the internet for 2 things - entertainment and finding out information (often to problems!).
This has helped us build a relationship with countless 'potential' reps for our business (moving people from a cold market to a warm market), and they will value and trust us as we are providing them with valuable information!
Using a Facebook Fan page for us is great because we can use it specifically for helping people in our niche.
And this can be done on a mass scale.
One conversation, reaches a huge amount of people!
By using a Fan page instead of a personal page, we are also not alienating any of our friends by posting things which are likely not going to be of interest to them.
We did have some business contacts as friends on our personal pages, but this didn't matter because we just invited them (through Facebook) to like and follow our Facebook Fan page after it had been set up!
Step 2. We Gained a following for our Fan Page
We started by inviting our network marketing colleagues to like our page and then asked them to invite their friends etc.
We did want to continuously grow our page and there came a point where we needed to invest in some Facebook advertising to accelerate the process.
This is not as scary as it sounds!It takes a little bit of practice to get used to but we were able to focus on our exact target market with the fantastic Facebook Advertising Service.
You have to have a business page (fan page) to use this service.
For example, we can target individuals that have an interest in network marketing leaders such as Eric Worre or Ray Higdon, who are between the ages of 25-45, that live in the USA or UK.
And remember, once people 'Like' your page you can have an ongoing conversation with them (and everyone else that 'likes' your page) which starts the process of turning them into warm leads!
Here is one of our Page Like Secrets!
We have never told anyone about this tactic before but we want to help you get started!
This little secret is a really good way of getting cost effective Facebook Page likes!
First of all, create an attractive page post which has an inspirational quote (you can do this on a free design tool called Canva - like the example below) and then you can ‘boost’ it to a wider audience (for example, you can ‘boost’ the post so that it only targets people using the demographic info above).
Just click on the ‘like’ icon underneath, and you will see the option to invite these people to like your page!
Here is an example we have used previously:
These types of images are also great if you are interested in using Instagram as a way of building an audience. If you want to follow us, you can find us at @wealth_heroes
Step 3 - Create Long Lasting Relationships
As well as building a fan page following which we communicate with on a daily basis (aim for at least 1 post a day for starters), we aim to drive traffic to our website / blog.
Ultimately, we try to collect the email addresses of our fans so that we can communicate and add value to them over email as well.
Communicating over 2 channels (social media and email) increases the trust levels between you and your prospects as long as you are adding value to their lives!
We can continue to strengthen our relationship with our prospects which can lead to conversations about our products and opportunity.
We can also potentially offer them products/services which help solve their problems (which we could make a commission on) but this depends on our overall strategy, as often we are just looking to build a good relationship with our prospects to instigate a conversation about our opportunity.
It's about taking people from a cold market to a warm market on a mass scale by using the power of the internet!
If you would like to check out the same training that helped us generate a daily stream of warm leads on autopilot for our network marketing opportunity, you can access the FREE Recruitment Course Here!
If you got any value from this post, we'd love to hear your comments below! We will respond to any questions as quick as we can 🙂
Thanks for reading!
Jamie & Janine Capaldi